The headquarter building for CRI Pumps in Coimbatore levied out a challenge to design an iconic office complex which was both inherently sustainable and vastu-complaint. The genesis of the built form was to be symbolic of the company philosophy. Sensitive to the ideology of the company, the building form derived by the architect was a reflection its core product. Inspired by the helically spiral impeller movement of the water pump, Principal Ar. Gurpreet S Shah shaped the corporate identity of the office building, following which the building further was integrated with principles of vastu and sustainability. His passion for sustainable, bold and contemporary architecture reflects in the boldness of form.